ForgottenSizes.com

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What’s a girl to do ?

To all of you fashionista’s out there worried about the economy and how you are going to get through Fall without updating your wardrobe because of it, this one is for you. We are all worried about home heating prices, job security and the such but true fashionista’s whose budgets are dwindling are adding Fall wardrobe to the list. Even with a failing ecomony, we don’t want to look like our wardrobe needs a billion dollar bail out too. So, with out spending a billion what’s a girl to do ?

She becomes frugal, thrifty, creative and really crafty with the old and the new. One place to start is within your own closet- clean it out. Get rid of everything that is ill-fitting, put aside everything that needs to be mended or altered and really see what you have to work with. Once you get yourself organized you can let the shopping begin.

The easiest way to update on the cheap is with accessories. Scarves are an easy way to update the neck of a sweater to change the look. Can’t find any scarves you like, then go to a fabric store to buy a few yards of fabric (or look in the dollar bins that the have) and make your own buy hand stitching the edges. While you are at the fabric store, you can buy new buttons for that cardigan in your wardrobe. Take a simple black cardigan, snip off the buttons and replace them with a sparkly glass button to wear over a cocktail dress.

Adding new jewelry can totally change any old outfit. Shopping at discount and department stores for marked down jewelry is a must for anyone on a budget. Even if you find a necklace you hate but you love the beads, buy it, take it apart and remake what you want. Tights are another inexpensive way to change the entire look of a dress or skirt. Add a patterned tight with a solid skirt or dress to make it stand out.

Still feel the need to go on a shopping trip. . . go with a budget in mind. Start in the sale section and work your way towards the front of the store where the new, more expensive items are. Always try on before you leave the store and disguard anything that you know in your heart you won’t wear or repair.

Using these simple ideas will surely save you money and bring out your creative side without breaking the bank.

Nancy Walls
Merchant, DesignerShoes.com

(Boston)

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PRESS RELEASE

October 8, 2008

www.ForgottenSizes.com

New Shopping Source for Hard to Find Size Fashion
(Boston, MA)

As much of America turns to “retail therapy” to cope with the news of the day, taller men and women, as well as plus size men and women are missing out on the shopping fun. That changes this week with the launch of www.ForgottenSizes.com . With sections for both men and women and departments including plus size, tall size and regular size apparel, shopping for hard to find size clothes and shoes can be fun too. Categories include the usual pants, jackets, dresses and tops. There are also categories by size for the even harder to find lingerie, maternity wear and more.

“ForgottenSizes.com is a natural extension of the work we have done for years at www.DesignerShoes.com with women who need shoes in hard to find longer and wider sizes,” according to Barbara Thornton, founder and president. “ForgottenSizes.com assembles the most interesting choices from a wide range of retail sources to make this customer’s shopping experience more rewarding”, she says. “Stores rarely carry these sizes at all. Our customers are used to shopping from catalogues and, increasingly, searching the web from one site to another searching for something that fits. Now terrific choices are in one place – and they are updated all the time.”

This is a huge market. As of July, 2008 there are about 242 million adults in the USA according to the US “World Fact Book”. About 39% of these adults need clothing that is cut for either a taller frame or a heavier frame, or both. An estimated 14.5% of men and 5% of women need tall sizes. And a minimum of 30% of the population needs plus sizes. That’s over 95 million people who can’t find their sizes in regular stores.

DesignerShoes.com is the premier provider of “fashion shoes for women who leave a larger footprint”. It carries only longer and wider sizes from about 40 different brands and it’s own private label line, Forgotten Soles. Sizes on the site range from 6WW to 15WW.

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My guess is that apparel manufacturers don’t spend much time looking at demographic data. People come in so many different shapes and sizes. But clothes tend to be cut for the average height man or woman and then get graded wider as the size goes up. Men are so much luckier - they have a long tradition of being able to find pants in different lengths and shoes in different widths.

Take a look at the Army height and weight charts - where do you fit? And what clothing sizes do these measurements represent? Who knows!?!

Women need to make do - buying a larger size with the hope it will be longer too. But forget about ever finding a dress that comes to your waist if you are over 5 ft 8 inches …. unless you are short waisted. Then you’d be long legged and forget about finding pants that come to your heels!

We want to dress up too. Go to the prom, look polished for the job interview, look smashing on Saturday night…… We’ve assembled a terrific collection of choices for men and for women at our website, www.ForgottenSizes.com.

We are tired of being forgotten sizes. Let’s hear from you. What categories of clothes can’t you find? What wild goose chase shopping trips have you gone on in search of something to wear?

Let’s share our stories!

Barbara Thornton

ForgottenSizes.com